Access to case studies expires six months after purchase date. Publication Date: August 31, 1992 This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate full-blown analysis of a strategic investment decision.

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A gap exists between the rhetoric of knowledge management and how knowledge is actually managed in organizations. FS Global Ultimate Europe/Africa (PC). There is widespread awareness of the economic value that creating and mobilizing intellectual capital can unleash. Yet, for most companies, the reality rarely matches the potential.

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Nucor at Crossroads Q1. What is bothering Mr.  Whether to go for CSP plant developed by SMS or sustain with Hazelett thin-slab caster??  Potential benefits of CSP  Cost reduction  Increase in efficiency  Consent of the project team  Nucor will gain maximum share of low end flat sheet business  SMS is highly confident on CSP that it will improve on company’s own developmental effort.  Discount of $10-$20 million on immediate purchase. What is bothering Mr.

 Constraints of using CSP plant  Expensive  Difficulty in operating  It is still in embryonic stage  Technological leapfrogging  First mover advantage wouldn’t sustain for long.  They are quick follower in adapting to technology  Flat roll products presumed steelmaking expertise somewhat different from that required for non-flat product  Financial and managerial resource constraints  Joint venture with Yamato is already agreed upon Q2. What are the strengths & weaknesses of Nucor?  Strengths  Strong market position with 2.1 million tones of production capacity.  “Nucor Culture”.  Decentralized management philosophy  Performance based compensation  Egalitarian benefits  Customer service and quality  Highly efficient labour force.

 Employee’s loyalty to the firm. What are the strengths & weaknesses of Nucor?  Nucor’s customer service-A key differentiator  Buyer power was mildly unattractive.  Nucor started small plants closer to suppliers & customer  Reduction in transportation cost  Cheap support facilities-Electricity  Employee centric policies Q2. What are the strengths & weaknesses of Nucor?  Weaknesses  Decentralized profit center  Decisions being taken at the division level will lead to divisions competing against each other.  No dedicated R&D team.

 No long-term strategic vision of plan.  Presence only in the US market.

What are the opportunities & threats in US steel market?  Opportunities  Most steel companies in the US are in major cities and much higher operating costs.  Integrated steelmakers are reluctant to adopt new technology  Import’s share is low in flat sheet segment.  52% of total steel consumption is in flat sheet segment.  Opportunities for joint ventures.  Supplier’s power is low.  Exit of Integrated steel makers from buying scraps.

What are the opportunities & threats in US steel market?  Threats  Heavy competition in the industry with excess capacity  Only experienced players can enter and sustain in the market.  Import of steel  Threat of substitutes  Demand for steel stagnated  Plastic, aluminium, advanced composites industry taking over market share of steel in future.  Raw material availability  Change in technology Q4.If you were Mr.

Iverson, what will you decide? Please justify.  Sign the deal with SMS  It’ll help in grabbing flat sheet segment.

 Less import & more opportunities.  Sustainable first mover advantage.  Motivated team willing to work on this technology.  It’ll increase overall efficiency.  Flat steel market of 36 million tons for next year because they are expecting same demand as last year.(Exhibit-2)  Integrated US steel makers produce 16.21 million tons.

(Exhibit-5)  Nucor can enjoy same economy of scale by producing.8 million tons.(Exhibit-11) Thank You.!!