Nucor At A Crossroads Pdf Files
Access to case studies expires six months after purchase date. Publication Date: August 31, 1992 This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate full-blown analysis of a strategic investment decision.
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Nucor at Crossroads Q1. What is bothering Mr. Whether to go for CSP plant developed by SMS or sustain with Hazelett thin-slab caster?? Potential benefits of CSP Cost reduction Increase in efficiency Consent of the project team Nucor will gain maximum share of low end flat sheet business SMS is highly confident on CSP that it will improve on company’s own developmental effort. Discount of $10-$20 million on immediate purchase. What is bothering Mr.
Constraints of using CSP plant Expensive Difficulty in operating It is still in embryonic stage Technological leapfrogging First mover advantage wouldn’t sustain for long. They are quick follower in adapting to technology Flat roll products presumed steelmaking expertise somewhat different from that required for non-flat product Financial and managerial resource constraints Joint venture with Yamato is already agreed upon Q2. What are the strengths & weaknesses of Nucor? Strengths Strong market position with 2.1 million tones of production capacity. “Nucor Culture”. Decentralized management philosophy Performance based compensation Egalitarian benefits Customer service and quality Highly efficient labour force.
Employee’s loyalty to the firm. What are the strengths & weaknesses of Nucor? Nucor’s customer service-A key differentiator Buyer power was mildly unattractive. Nucor started small plants closer to suppliers & customer Reduction in transportation cost Cheap support facilities-Electricity Employee centric policies Q2. What are the strengths & weaknesses of Nucor? Weaknesses Decentralized profit center Decisions being taken at the division level will lead to divisions competing against each other. No dedicated R&D team.
No long-term strategic vision of plan. Presence only in the US market.
What are the opportunities & threats in US steel market? Opportunities Most steel companies in the US are in major cities and much higher operating costs. Integrated steelmakers are reluctant to adopt new technology Import’s share is low in flat sheet segment. 52% of total steel consumption is in flat sheet segment. Opportunities for joint ventures. Supplier’s power is low. Exit of Integrated steel makers from buying scraps.
What are the opportunities & threats in US steel market? Threats Heavy competition in the industry with excess capacity Only experienced players can enter and sustain in the market. Import of steel Threat of substitutes Demand for steel stagnated Plastic, aluminium, advanced composites industry taking over market share of steel in future. Raw material availability Change in technology Q4.If you were Mr.
Iverson, what will you decide? Please justify. Sign the deal with SMS It’ll help in grabbing flat sheet segment.
Less import & more opportunities. Sustainable first mover advantage. Motivated team willing to work on this technology. It’ll increase overall efficiency. Flat steel market of 36 million tons for next year because they are expecting same demand as last year.(Exhibit-2) Integrated US steel makers produce 16.21 million tons.
(Exhibit-5) Nucor can enjoy same economy of scale by producing.8 million tons.(Exhibit-11) Thank You.!!